Who Owns Digital Marketing Risk When Engineering Builds the Funnel?
The compliance blind spot hiding inside growth stacks Most engineering teams I talk to have accepted that they own the digital marketing stack — the pipelines, the attribution…
Sep 1, 2026, 03:50 PM7 minReadThe attribution gap forcing engineering teams into influencer marketing decisions
Most technical content shops still treat influencer marketing as a marketing department line item, something to brief, ship, and report on quarterly. The evidence says otherwise.
Sep 1, 2026, 03:15 PM8 minReadWhy engineering teams now own the email marketing readiness checklist
Email marketing broke its organizational chart For most of the last decade, email marketing lived inside a marketing org chart.
Sep 1, 2026, 03:12 PM7 minReadThe Crawl Budget Is Now an Engineering Constraint
For most of the last decade, SEO was treated as a marketing discipline — a content problem, a backlink problem, a keyword problem.
Sep 1, 2026, 03:09 PM8 minReadThe 14-Day Window Reshaping Social Media Marketing for Technical Brands
Engineers and developers rarely scroll past a generic product post. They scroll past a thousand of them. The brands cutting through right now are not the ones shouting loudest.
Sep 1, 2026, 03:06 PM7 minReadThe Onboarding Cliff: Why Software Customer Acquisition Stalls After the Free Trial
Engineering teams measure customer acquisition in product-qualified leads, trial signups, and activation rates. Those numbers look healthy on a dashboard.
Sep 1, 2026, 03:05 PM8 minReadBrand awareness is quietly becoming a governance problem for software teams
Most engineering leaders still treat brand awareness as a marketing function that lives somewhere off to the side of the build.
Sep 1, 2026, 03:02 PM9 minReadThe $1.2 Million Question Hiding Inside Your Content Strategy P&L
Most engineering-adjacent content budgets look healthy in a spreadsheet and catastrophic in a board deck. The line items pass finance review. Quarterly reports show steady output.
Sep 1, 2026, 03:00 PM7 minReadWhy digital marketing operating models keep breaking at the implementation layer
Engineering teams treating their marketing stack like a monolith are watching it collapse under its own weight.
Sep 1, 2026, 02:57 PM8 minReadWhy Most Content Strategy Budgets Fail to Show Financial Returns
Most content strategy investments are still measured in traffic, impressions, and follower counts — metrics that finance teams have no way to translate into quarterly numbers.
Sep 1, 2026, 02:47 PM7 minRead